Research analysis on metaverse tourism and digital cross-border e-commerce

Recent academic research highlights the transformative impact of emerging technologies on global industries. In the tourism sector, the metaverse is reshaping how experiences are created and managed through the integration of virtual reality, augmented reality, and interactive three-dimensional environments. This technology enables reality-virtuality interaction, allowing for innovative hybrid experiences that merge physical and virtual worlds across the tourism value chain.

Simultaneously, the digital transformation of cross-border e-commerce is altering international trade. Emerging technologies are facilitating the movement of goods and services across borders, enhancing innovation, productivity, and efficiency. Bibliometric analyses of these trends aim to identify research gaps and development paths within the rapidly growing digital economy.