Resialentejo launches glass recycling campaign in Alentejo

Resialentejo has launched the ‘Vidro em Jogo’ campaign to increase glass recycling by 10% across eight municipalities in the Alentejo region. The initiative involves approximately 400 hospitality, catering, and café establishments that utilize door-to-door recyclable collection.

Participants can earn prizes through numbered scratch cards distributed weekly based on the amount of glass packaging delivered. The campaign also includes a competition for schools, where students create videos about glass recycling to be shared on social media. The final ranking will consider both recycling volumes and video views. The program is funded by Sociedade Ponto Verde through the Rede Recicla program.