Resona Group expands digital reach with 10 million app downloads

Resona Holdings is advancing its digital transformation (DX) strategy through a focus on “digital and data” to enhance customer experience and optimize cost structures. Hidefumi Kawabe, Executive Officer and Group CDIO, highlighted that the group aims to increase touchpoints with customers to better understand their needs and accumulate behavioral data for continuous service improvement.

A key success of this strategy is the Resona Group App, which has surpassed 10 million downloads. The app serves as the primary customer touchpoint for Resona, Saitama Resona, Kansai Mirai, and Minato Banks. By prioritizing UI/UX design to minimize user stress and streamline transactions, the group has successfully shifted many services from physical branches to mobile platforms, improving convenience for users and reducing administrative workloads at bank branches.