Resumé awards best marketing chiefs in Sweden

The Swedish business magazine Resumé, in collaboration with Xtreme Insight, has announced the winners of its annual competition for Sweden’s best marketing chiefs.

In the consumer electronics category, Eddie Hernandez of POWER has been named marketing chief of the year for the seventh time. The award follows a year of brand strengthening for POWER, including successful campaigns and improvements in reliability, design, and service. The company reported record brand awareness of 53 percent among the Swedish population.

In the banking category, Johan Bryngelson of Swedbank has been named marketing chief of the year, breaking a three-year period of dominance by SBAB and Avanza. Swedbank was recognized for its multi-front efforts to improve brand positioning across 11 of 12 evaluated attributes, including digital solutions, reliability, and accessibility.

Other notable mentions include Daniel Larsson of Resurs Bank, who placed second in the banking category, and Rebecka Meijer of Avanza, who placed third.