Retail and appliance sectors announce new strategies and product lines

The EK LIVE Herbstmesse 2026 took place in Bielefeld from September 16 to 18, focusing on solutions for the year-end retail season. Over 200 exhibitors presented new products and marketing concepts across the home housewares, electrical appliances, and baby and toy sectors. Jochen Pohle, Chief Retail Officer at EK Retail, described the event as a strategic meeting point for trade, industry, and service providers to navigate changing customer needs.

In a separate strategic move, Beko Europe Germany unveiled its new direction at Gut Böckel. The company introduced the Bauknecht Elite product line, a premium series designed to drive growth in the built-in appliance segment. Starting next year, Beko plans to launch at least 160 patented Bauknecht Elite products, emphasizing a unified design language and the concept of the ‘kitchen of the future’ to increase value for kitchen and electrical retailers.