Retail associations in Brazil launch Christmas sales campaigns

Retail associations in Barbacena and Barra Mansa have launched their annual Christmas campaigns to stimulate local economies and support member businesses.

In Barbacena, the CDL Barbacena is running the “Natal Premiado” campaign from November 3 to December 24. With over 200 participating companies, the initiative aims to generate more than R$ 500,000 in local economic activity. The campaign will distribute over R$ 70,000 in shopping vouchers to 83 winners. This year, the organization is introducing technological updates, using unique QR codes on more than 350,000 printed coupons to automate data entry for customers and retailers.

In Barra Mansa, the CDL Barra Mansa introduced its “Natal Premiado – Dupla Chance” campaign. The program features R$ 140,000 in shopping vouchers and a raffle for an electric motorcycle. The launch event also included recognition for long-term partners and awards for outstanding employees within the local commerce sector.