Retail expansion continues in Poland with new HDREY and ShockPrice locations

Several retail brands are expanding their presence in Poland. The cosmetics brand HDREY has opened its first store in Katowice at the Silesia City Center, marking its 23rd location in the country and its first in the Silesia region.

Simultaneously, the off-price retail chain ShockPrice, developed by MODIVO PLATFORM, is set to open its second Polish location on September 24 at the Horodniany Shopping Park near Białystok. The new store will offer clothing, electronics, cosmetics, and home goods. MODIVO PLATFORM aims to open approximately 40 new ShockPrice stores throughout 2026.