Retail expansion: édition privée and Renault open new concept stores in South America

Several international brands are expanding their retail presence in South America through specialized concept stores.

In Mendoza, édition privée has opened a new luxury niche perfumery store at Palmares Open Mall. The space is designed to offer a curated selection of international author fragrances, utilizing a contemporary aesthetic that incorporates wood and stone to reflect the local environment.

In Chile, Renault has inaugurated its first 'rnlt' concept store at the Cenco Costanera mall in Providencia. The 247-square-meter space allows customers to interact with vehicle models, including Alpine sport versions, and provides access to official brand merchandising. This expansion is part of a global strategy to increase brand visibility and connectivity with urban audiences, managed in Chile alongside Astara.