Retail Media Pharma event explores pharmaceutical retail opportunities

The first Retail Media Pharma event was held in São Paulo to discuss the evolution of retail media networks within the pharmaceutical sector. Industry executives, pharmacy chains, and technology companies gathered to address challenges such as integrating physical stores with digital channels, utilizing shopper data, and implementing full-funnel strategies.

Discussions focused on the role of in-store media and the potential for physical pharmacy spaces to serve as points for experience, curation, and influence. Key participants included representatives from ABRAMEDIA, IQVIA, Panvel, Hypera, and Nestlé Nutrition and Health, exploring the integration of e-commerce, CRM, and programmatic media.