Retail sector adopts AI and data tools to boost local commerce and talent

On July 1, the sixth Congress of the Basque School of Retail in Spain focused on using technology to connect local merchants with shoppers. Speakers cited that 46% of consumers search for nearby stores online, 76% visit within 24 hours, and 98% read reviews, stressing the importance of tools like Google My Business and a clear, actionable digital strategy.

On June 25, Peru’s fourth Retail Talent Management Forum in Lima examined how data, artificial intelligence and analytics are reshaping human‑resource practices in retail. Participants from Falabella, Great Place to Work Perú, Sodimac and other firms discussed AI‑enhanced recruiting, real‑time sales data for decision‑making, and cultural transformation to support digitalisation.

Together, the events illustrate a regional shift toward technology‑driven operations and talent strategies across the retail sector.