Retail strategies focus on consumer savings and value perception

Retailers and consumer trends highlight various methods for achieving cost savings and understanding product value. In Serbia, dm is offering specific digital incentives through its 'Moj dm' application. Between September 16 and September 30, app users can access coupons for various categories, including 30% off Gliss products, 20% off elmex products, and 20% off Persil products.

In Slovenia, discussions regarding consumer myths suggest that higher prices do not always equate to superior quality. Retailers like Hofer aim to lower costs by reducing expenditures on advertising, simplifying packaging to minimize waste, and optimizing logistics. These cost-saving measures allow for competitive pricing on products developed with established suppliers and local producers, challenging the assumption that private labels are inherently inferior to major brands.