Retailers adopt omnichannel software to link online and in‑store sales

Retail companies are confronting fragmented systems that separate online shops from physical stores, leading to issues such as overselling, inaccurate inventory, and delayed click‑and‑collect orders. Arvato Systems proposes a three‑lever approach—solid product data, a unified omnichannel framework, and AI‑driven personalization—to create a consistent digital foundation for retailers.

COSYS offers a modular retail management suite that connects online orders with in‑store fulfillment through click‑and‑collect handling, task management, and seamless ERP integration. By synchronising stock levels and order status across channels, the solution aims to reduce errors, improve customer experience, and streamline store operations.