E-commerce retailers launch 10.10 sales campaigns in Brazil

Major e-commerce platforms in Brazil, including Shopee, Mercado Livre, Amazon, and Magalu, are participating in the ‘10.10’ double-date sales event. This retail strategy, which originated in Asian e-commerce markets, uses repeating dates to drive consumer engagement through specialized discount coupons, flash sales, and free shipping offers.

Shopee has released a series of coupons offering up to R$ 100 off, while Mercado Livre is providing discounts of up to 30% on selected items. Magalu is offering exclusive codes for significant reductions on high-value purchases, and Amazon is providing Prime-member-specific deals on technology and gaming products.

Industry analysts note that these monthly ‘double date’ campaigns (such as 6/6, 10/10, and 11/11) allow retailers to manage inventory and maintain sales momentum throughout the year, reducing the heavy reliance on major annual events like Black Friday.