Retailers in Japan launch autumn and winter fashion collections

Retailers in Japan are transitioning to autumn and winter collections. The clothing brand Birthday has released its latest flyer for September 10–13, 2026, focusing on seasonal trends such as color coordination, lace details, and comfortable outdoor items.

Simultaneously, Global Style has commenced its custom-order coat season across multiple locations, including Osaka, Kanda, and Saitama. The retailer is offering various styles, including single and double-breasted Chesterfields and Balmacan coats, using materials such as wool and cashmere. Due to rising material costs, particularly for cashmere, and the month-long production time required for custom orders, the company is encouraging customers to place orders early to prepare for dropping temperatures.