Retailers in Mexico launch back-to-school promotions

Retailers in Mexico are launching various promotions to coincide with the back-to-school season, a period marked by significant consumer spending on school supplies, uniforms, and footwear.

Walmart has reported that August is its peak month for school supply sales, noting that digital searches for these items increase by more than 150% in the weeks leading up to the start of classes. High-demand items include notebooks, paper, pens, scissors, and geometry sets. To support families, promotional kits are being offered.

In Veracruz, the Portal Veracruz shopping center is running a campaign from August 21 to August 31, 2026. Customers can redeem purchase receipts for free school items, such as pencil cases, lunch boxes, and backpacks, based on specific spending thresholds.