Retailers launch Back to School campaigns and promotions

Retailers are launching various initiatives for the 2026 Back to School season. KIABI has introduced a new branding campaign titled ‘The talent of being oneself every day,’ developed in collaboration with the creative agency ‘copiaincolla.’ The campaign focuses on self-expression and helping children feel comfortable in their clothing as they navigate new social and academic experiences.

Simultaneously, Seven is promoting school equipment through Amazon, offering discounts of up to 35% on various items. The sale includes backpacks, trolleys, and stationery, featuring special editions such as Stitch and licensed sports gear from clubs like Milan, Inter, and Juventus. The promotions aim to provide practical solutions for students, ranging from ergonomic trolley bags to thermal water bottles.