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[BUSINESS] · United Kingdom · 2 sources

Retailers slash summer clothing and bedding prices amid heatwave

Several UK retailers have cut prices on summer‑season items as a heatwave drives demand for breathable fabrics. Dusk’s Bella 100% cotton duvet and pillowcase set, originally £45‑£50, is now offered at £23‑£28, a reduction of almost 50 percent. The cotton bedding is promoted for its breathability and comfort during hot nights.

Similarly, Boden’s Kensington linen trousers, normally £139, are discounted to £83, a 40 percent price drop. The wide‑leg, moisture‑wicking linen is highlighted as a summer essential that “does not cling” in high temperatures. Both promotions emphasize the suitability of natural fibres for keeping cool during the ongoing heatwave.