Retailers, Tech Firms Push AI Pricing and Business Intelligence

AI pricing business intelligence ABX data analytics surveillance pricing

Businesses are increasingly turning to data analytics and business intelligence tools to replace guesswork with factual insights. Platforms such as Power BI enable real‑time dashboards that help organisations track performance, spot trends and make faster decisions across departments.

Demandbase has built a go‑to‑market platform, Demandbase One, to operationalise account‑based experience (ABX). By aligning sales, marketing and customer‑success teams around shared data, customers such as CyberArk and SAP Concur report higher close rates and more coordinated buyer journeys.

At the same time, retailers are developing AI‑driven “surveillance pricing” that tailors individual product prices using shoppers’ personal data. Consumer‑advocacy groups and lawmakers are calling for bans on this practice, warning that it could undermine price transparency. Dynamic pricing models are already used by airlines and e‑commerce giants like Amazon, but the use of personal data for real‑time price changes has raised privacy concerns.

Entities: Amazon · CyberArk · Demandbase · Power BI · SAP Concur

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[○ 1 SOURCE] Watchdog groups and lawmakers are moving to ban AI‑generated surveillance pricing. (23861021-2991-421f-b719-7782281943e8)
[○ 1 SOURCE] CyberArk used Demandbase ABX to improve its close rates. (b136cc71-f3df-4261-8b4f-91c6068f09c8)
[○ 1 SOURCE] Dynamic pricing is used by airlines and e‑commerce platforms such as Amazon. (23861021-2991-421f-b719-7782281943e8)
[○ 1 SOURCE] Power BI is a popular business intelligence platform that provides real‑time dashboards and KPI tracking. (94c9ab48-2833-41f4-a9e4-eacc9ed23365)
[○ 1 SOURCE] Demandbase offers a go‑to‑market platform called Demandbase One that supports account‑based experience (ABX). (b136cc71-f3df-4261-8b4f-91c6068f09c8)
[○ 1 SOURCE] Retailers are developing AI‑driven surveillance pricing that varies prices based on individual shoppers' personal data. (23861021-2991-421f-b719-7782281943e8)
[○ 1 SOURCE] Data analytics allows businesses to replace guesswork with factual insights. (94c9ab48-2833-41f4-a9e4-eacc9ed23365)

Sources

How Data Analytics Is Revolutionizing Business Intelligence | nasscom - EUROPE SAYS [www.europesays.com]

5 days ago

From Account Signals to Pipeline: How Demandbase Puts ABX Into Action [www.cxtoday.com]

5 days ago

States Rush to Ban AI-Generated 'Surveillance Pricing' That Uses Shoppers' Personal Data [southfloridareporter.com]

6 days ago