Retro beauty trends return with blue makeup and darker hair colors

Current beauty and fashion trends are seeing a resurgence of retro aesthetics, specifically from the 1990s. In makeup, blue eyeshadow is returning as a prominent trend. While the 1980s featured saturated, multi-colored applications, the modern iteration is described by makeup artist Erika Nespěšná as a more sophisticated and blended version of the 90s style, often paired with glowing skin and natural eyebrows. An icy blue shade inspired by Zendaya is noted as a particularly popular look.

In hair styling, there is a notable shift away from blonde tones toward darker shades. While honey latte blond remains a seasonal option, several high-profile figures are embracing brunette looks. Emma Chamberlain has transitioned to a brunette version for recent campaigns, and Billie Eilish has returned to ashier brown tones after experimenting with blonde. Additionally, copper and reddish hues are emerging as alternatives for those moving away from lighter colors, as seen with Joey King.