Reuse market technology advances with AI appraisal and integrated management tools

The Japanese reuse and second-hand retail sector is seeing significant technological advancements aimed at improving operational efficiency and consumer trust. Ozvision Co., Ltd. has launched a beta version of its ‘AI Appraisal Camera’ for its Pollet app. This tool uses AI and AR technology to allow users to quickly estimate the value of multiple items by simply photographing them, addressing a common consumer pain point where 92.1% of users report experiencing a gap between expected and actual appraisal prices.

Simultaneously, My Asia Entertainment LLC is providing comprehensive management solutions for second-hand dealers through its integrated system, ‘Kaitori Koji’. The company has released several guides and reports focusing on digital transformation for small to mid-sized retailers. These include strategies for managing antique dealer ledgers (kobutsu daicho) to meet legal requirements, optimizing customer acquisition through MEO and SNS, and utilizing purchase data for content SEO.

The ‘Kaitori Koji’ system aims to centralize inventory, sales, and customer data, helping dealers track profit margins per item and manage stagnant stock. By integrating purchase records with sales and customer history, the platform helps businesses move away from fragmented Excel-based management toward data-driven decision-making and improved customer retention.