Rewe implements summer Christmas products and expands organic branding

A Rewe supermarket in Karlsruhe has introduced seasonal Christmas products, such as gingerbread and speculoos, during the summer months. While customer reactions are divided, store management reports that some items, including speculoos, sold out within ten days.

Separately, the Rewe Bio private label, which includes over 700 products, has been evaluated as ‘particularly recommended’ by Label-Online. The brand, which has been active in the organic sector since 1988, utilizes EU organic logos and German organic seals. Approximately half of the Rewe Bio assortment is additionally certified by the Naturland association, which enforces specific standards for animal welfare and antibiotic use.