Rewe to add Alnatura organic brand to store assortment

The German supermarket chain Rewe has reached an agreement to list Alnatura products in its stores starting this autumn. This move expands Rewe’s organic product selection, as Alnatura is a well-known German brand specializing in organic goods.

Historically, Alnatura’s primary wholesale partner has been Edeka, Rewe’s main competitor. The introduction of Alnatura products is reportedly part of a broader restructuring of Rewe’s store assortments and physical layouts.