Hailey Bieber's Rhode launches Summer 2026 collection with new bronzer and highlighter
Hailey Bieber's beauty brand Rhode introduced its Summer 2026 collection on June 9, adding a bronzer (Pocket Bronze), a highlighter (Highlight Milk), a dual‑ended Pocket Brush, three new Peptide Lip Shape shades, three limited‑edition Peptide Lip Tints, and beach‑ready accessories such as a terry‑cloth bag and towel. The launch expands Rhode into bronzers for the first time and is supported by a summer‑tour of pop‑up kiosks across North America and Europe.
The brand, founded in 2022, was sold to e.l.f. Beauty in 2025 for about $1 billion. In elf Beauty’s FY 2026 results, Rhode generated $390 million in net sales, contributing to the group’s $1.64 billion total. Rhode aims to reach $1 billion in global retail sales, with plans to roll out in Sephora stores across 19 new European markets. Marketing has featured social‑media teasers, bikini photos of Bieber, and experiential events at festivals such as Coachella and Ibiza.