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[BUSINESS] · United States, Australia · 2 sources

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Rhode launches limited-edition beauty collection with Alexandra Leclerc

Hailey Bieber’s beauty brand, Rhode, has launched a limited-edition collection in collaboration with influencer and model Alexandra Leclerc. The drop introduces the brand’s first shimmer-finish products, specifically the ‘Pocket Pearls’, which are travel-sized versions of the company’s bestselling Pocket Blush infused with Highlight Milk.

The collection includes three shades of Pocket Pearl Blush: Gemini (pink), Monet (apricot), and Monaco (terracotta). The range also features a Peptide Lip Tint in the shade Sweet Apple, along with accessories such as a Flutter Charm and a carabiner designed to attach the products to bags.

Demand for the collection has been high, with some items, including the carabiner and specific lip tint shades, reportedly selling out shortly after release. The products are formulated with peptides and tamanu oil.

Entities

Alexandra Leclerc · Hailey Bieber · Rhode