Rhode skincare launches in Sephora Europe with Paris pop-up

Hailey Bieber’s skincare brand, Rhode, has officially launched in European Sephora stores, marking its expansion into the French market. To celebrate the debut, the brand opened a temporary pop-up café in the 6th arrondissement of Paris, designed as a traditional Parisian bistro. The pop-up, located on Rue Bonaparte, is scheduled to run from October 1 to October 4.

Rhode focuses on a minimalist product range centered on skin barrier restoration and K-Beauty inspired textures, such as its Glazing Mist and Barrier Butter. The brand's entry into France was marked by a high-profile event in Paris where Bieber appeared in a gold Saint Laurent ensemble to celebrate the expansion.