Riachuelo and Nordestesse bring Mãos da Moda project to São Paulo

The Mãos da Moda project, a collaboration between Riachuelo Lab and Nordestesse, is bringing its initiative to a Riachuelo concept store in São Paulo from August 26 to 31. The project aims to connect independent fashion designers with local artisanal groups to promote Brazilian original fashion.

In this first edition, eight brands from Bahia and Paraíba have partnered with over 60 artisans to develop exclusive collections using traditional techniques. The event in São Paulo will feature special programming, including live music and meetings with participating designers, following previous presentations in Salvador, Paraíba, and Fortaleza.