Ricardo Stuckert Leaves Gov't to Head Lula's Campaign Social Media

Photographer and longtime aide Ricardo Stuckert, who has worked with President Luiz Inácio Lula da Silva for 23 years, will vacate his role as secretary of Production and Dissemination of Audiovisual Content at the Brazilian Presidency. His resignation is to be published in the Official Gazette on Monday, with effect retroactive to Saturday. Beginning the following Monday, Stuckert will join Lula's re‑election campaign, taking charge of coordinating the candidate’s presence on X, Instagram and TikTok alongside Nicole Briones, who heads the PT’s digital strategy. The campaign’s communication unit is overseen by marketer Raul Rabelo, with Sidônia Palmeira involved in radio and television production.

Stuckert’s move underscores the importance placed on digital outreach in the upcoming election, positioning a trusted presidential insider at the forefront of Lula’s online strategy.