Richmond-upon-Thames sees tourism surge due to ‘Ted Lasso’ popularity

The London suburb of Richmond-upon-Thames has experienced a significant surge in tourism driven by the popularity of the Apple TV series ‘Ted Lasso’. The show, which follows an optimistic American football coach played by Jason Sudeikis, uses the leafy area as its primary filming location.

Following the record-breaking premiere of the show’s fourth season, local businesses have seen a notable impact. Local hotels have reported a doubling in the number of tourists from the United States since the series began. Visitors frequently travel to the area to visit iconic filming locations, such as The Prince’s Head pub.