Rick Ross' 'Set in Stone' Album Underperforms Amid Feud with 50 Cent and Drake

Hip‑hop veteran Rick Ross promoted his upcoming project "Set in Stone" as the definitive “Album of the Year” while reigniting his long‑running rivalry with 50 Cent. The promotional push emphasized artistic merit and hinted that the feud, dating back to 2008, continues to drive public attention.

When the album entered the Billboard 200 it fell outside the Top 20, prompting mixed commentary. DJ Akademiks blamed the poor sales on rapper Drake, saying, "When y'all dissed Drake, erase 80% of your fanbase." The discussion on the Joe Budden Podcast also questioned the marketing effort behind the release. Critics noted that the ongoing disputes may have diverted listener focus, contributing to the lackluster commercial performance.