Rick Steves: Seeking authentic cultural souvenirs in Europe

Traveler Rick Steves suggests focusing on cultural experiences and local craftsmanship when shopping in Europe to avoid the rise of generic retail chains.

He recommends visiting lively open-air markets, such as London’s Portobello Road, Florence’s San Lorenzo Market, and Istanbul’s Grand Bazaar, to observe local life. Additionally, he encourages “creative tourism” by seeking out traditional artisans, such as alabaster carvers in Volterra, Italy, copper-plate printmakers in Rothenburg, Germany, and traditional clothing shops near Vienna’s cathedral.