Rihanna expands Fenty Beauty with new tech accessories

Rihanna is expanding her Fenty Beauty empire into the technology accessory market through a collaboration with Casetify. The partnership features a limited-edition ‘Fenty Beauty On The Go Essentials 2-in-1 MagSafe Holder’ priced at €50.99.

The peach-pink accessory is designed to hold a Fenty Gloss Bomb lip gloss and a compact of Invisimatte Blotting Powder. While the case is compatible with various devices including iPhones, Samsungs, tablets, and AirPods, the makeup products themselves are sold separately.

This move follows Rihanna's successful growth in the beauty, skincare, and hair care sectors. Alongside her 50% stake in Fenty Beauty, which is partnered with LVMH, her estimated wealth is reported to be approximately $1.7bn.