Rihanna launches Savage X Fenty Luxe Lace lingerie collection

Rihanna presented the new "Luxe Lace" line of lingerie from her Savage X Fenty brand, featuring lace bras, thongs, bodysuits and nightwear in shades such as "Tulip Pink" and "Black Caviar". The campaign, shot after the birth of her third child, highlights body‑positive styling and stretchable fabrics designed for comfort.

The photo series quickly went viral on social media, drawing praise for Rihanna’s confidence and body‑positive message, as well as some skepticism about image retouching. The launch reinforces Savage X Fenty’s inclusive reputation—established in 2018 for offering a wide range of sizes and skin tones—and continues the brand’s expansion beyond apparel into cosmetics and beauty.

Rihanna, who has shifted focus from music to her business ventures, shared the images shortly after appearing at the 2026 World Cup final in New York with partner A$AP Rocky. Fans continue to request new music, but the emphasis remains on growing her fashion and beauty empire.