started · updated
Rikako Yagi named new ambassador for Panasonic nanocare
Actor Rikako Yagi has been appointed as the new brand ambassador for Panasonic nanocare, a hair care series that has achieved 19 million cumulative domestic sales units in Japan as of March 2026.
During a promotional event in Tokyo, Yagi discussed her long-standing relationship with the brand, noting that she has used nanocare hair dryers daily for over ten years, starting from her time as a middle school student. She described her hair as a part of her identity and a source of confidence.
Panasonic is also launching a new web movie and special website titled ‘Kami to Watashi by nanocare’ to highlight the emotional value of hair care. The company announced the upcoming release of new products, including the EH-NB70 hair dryer and EH-HN30/EH-HN51 straighteners, on November 1.
Entities
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] New nanocare products, including the EH-NB70 hair dryer and EH-HN30/EH-HN51 straighteners, are scheduled for release on November 1. prtimes.jp
- [○ 1 SOURCE] The nanocare hair care series reached 19 million cumulative domestic sales units by March 2026. prtimes.jp
- [● 2 SOURCES] Rikako Yagi has used nanocare hair dryers daily for approximately 10 years, since she was a middle school student. www.tokyoheadline.com · prtimes.jp
- [○ 1 SOURCE] Panasonic launched a new web movie and special website titled ‘Kami to Watashi by nanocare’. prtimes.jp
- [● 2 SOURCES] Actor Rikako Yagi has been appointed as the new ambassador for Panasonic nanocare hair dryers and straighteners. www.tokyoheadline.com · prtimes.jp
- [○ 1 SOURCE] The nanocare series achieved a cumulative total of 100 awards between 2019 and 2026. prtimes.jp