Rimowa expands customization service to Original suitcase collection

German luggage brand Rimowa has expanded its ‘Rimowa Unique’ personalization service to include its signature Original collection of grooved aluminum suitcases. Previously, this service was limited to the Classic collection.

The customization option allows customers to personalize their luggage by swapping out three components: wheels, handles, and leather address tags. These parts are available in up to 12 different shades, ranging from muted tones like taupe to vibrant colors such as bright orange, yellow, and seasonal shades like Grape and Cloud.

This modular approach enables travelers to distinguish their luggage on carousels through color accents while maintaining the core design of the iconic aluminum shell. The brand is also launching a holiday campaign featuring stop-motion animation to celebrate the service.