Rio Branco merchants express optimism for 2026 second half

A survey conducted by Instituto DataControl in partnership with Fecomércio/AC indicates high optimism among merchants in Rio Branco regarding the second half of 2026. Out of 103 companies surveyed, 77% expressed optimism about sales performance, while 20% expect normal sales and only 3% are pessimistic.

Key drivers for sales in the first half of 2026 included investments in promotions (37%) and competitive pricing (30%). To boost future business, merchants identified advertising investments (27.3%) and product quality as primary strategies. Additionally, 82% of merchants believe the market economy will be favorable in the coming months, anticipating that international factors may help lower domestic prices.