Ripple signs multi-year partnership with Florida Athletics

Ripple has entered into a multi-year partnership with Florida Athletics, the sports department of the University of Florida. The agreement will bring XRP branding to Ben Hill Griffin Stadium, commonly known as ‘The Swamp’, beginning with the 2026 football season.

Under the terms of the deal, the XRP logo will be prominently displayed on the field, alongside presence on digital platforms and event signage. While the financial details were not officially disclosed by either party, reports from the Associated Press suggest the deal could generate approximately $5 million annually for the university.

Beyond marketing, the partnership includes a commitment to support financial and technology education for student-athletes and the broader campus community, covering both traditional finance and digital assets. This follows a similar recent sponsorship between Ripple and the University of Kansas.

Separately, Ripple has announced its Swell 2026 conference, scheduled for late October in New York City. The event will feature former Reserve Bank of India Governor Raghuram Rajan as a headline speaker for its Institutional Summit.