Ripple signs multi-year branding deal with University of Florida

Ripple has entered into a multi-year marketing agreement with the University of Florida to feature the XRP logo at Ben Hill Griffin Stadium. Starting this football season, the branding will appear at both 25-yard lines in the 88,000-seat venue, as well as on digital platforms and event signage managed by Florida Athletics.

Beyond brand visibility, the partnership includes a commitment to fund financial literacy and technology programs for student-athletes and the university community, covering both traditional finance and digital assets. The deal does not involve using XRP for transactions on campus or at the stadium.

This agreement follows a previous sponsorship deal between Ripple and the University of Kansas Jayhawks. The move comes as NCAA regulations have expanded opportunities for field-logo advertising, providing new revenue streams for athletic departments.