Rishab Shetty partners with Sony for Spider-Man promotion in India

Kannada film star Rishab Shetty has joined Sony Pictures Entertainment in a special promotional campaign for the upcoming Marvel film Spider‑Man: Brand New Day. Sony released a video on its social channels showing Shetty discussing the emotional aftermath of Spider‑Man: No Way Home, noting the loneliness and silent sacrifices of the hero.

The promo ties Shetty’s popularity to the film’s Indian launch, which is scheduled for worldwide release on July 30 in English and five Indian languages (Kannada, Hindi, Tamil, Telugu, Malayalam). Advance ticket sales in India have risen ahead of the opening.

The campaign highlights the growing collaboration between Hollywood studios and regional Indian talent to boost local audience engagement.