Rita's Italian Ice Advances in Jersey Shore Ice Cream Playoffs

Local ice‑cream lovers on the New Jersey Shore are voting in the Jersey Shore Ice Cream Playoffs, a community contest that highlights regional favorites. This round spotlights Rita's Italian Ice & Frozen Custard, located at 865 Route 36 in Union Beach, New Jersey.

Participants are encouraged to cast their votes online, with the competition powered by Service Professionals. Organizers say the event celebrates the long‑standing tradition of enjoying ice cream after a day at the beach and aims to determine which shop moves on to the next stage of the playoffs.