Rite Foods rewards 652 retailers with cash and appliances

Rite Foods Limited has concluded its ‘Awoof Retail Flap Promo’, rewarding 652 retailers across four Nigerian regions with cash prizes and household appliances. The promotion, which ran from March to June 2026, allowed retailers to redeem flaps collected from eligible mega cartons of products, such as Rite Spicy Beef Sausage.

During the campaign, 259,306 flaps were redeemed. The rewards included various appliances such as microwaves, freezers, washing machines, and air conditioners. Additionally, six retailers each received ₦1 million, totaling ₦6 million in cash prizes, while 646 others received household goods.

According to Rotimi Okunola, the National Sales Manager for Bakery & Modern Trade at Rite Foods, the initiative was designed to recognize the efforts of retailers in making products available to consumers. The distribution of prizes was spread across Benin, which recorded the highest number of winners at 251, followed by Port Harcourt with 245, the South-West with 84, and Lagos with 72.