Rite Foods uses CEO birthday for brand storytelling

Rite Foods Limited has utilized a personal milestone to enhance its brand communication. Following birthday wishes received by Managing Director and CEO Seleem Adegunwa, the company released an unconventional appreciation visual.

The creative featured a playful caricature of Adegunwa holding a bottle of LIDA Malt, the company’s recently introduced non-alcoholic malt beverage. The message also incorporated references to other Rite Foods brands, including BIGI and Fearless, as well as the company’s manufacturing location in Ososa, Ogun State.

By integrating products into a personal expression of gratitude through humor and AI-generated video, the initiative aimed to connect with audiences by blending human connection with brand identity rather than using traditional advertising methods.