Riyadh to host 17th MENA Effie Awards in November

Riyadh is set to host the 17th edition of the MENA Effie Awards on Thursday, November 26, as part of the Riyadh Season festivities. The event will bring together more than 1,000 marketing and communication professionals from across the Middle East and North Africa region.

The awards ceremony recognizes marketing campaigns that have achieved measurable results and significant impact. Evaluation criteria focus on the effectiveness of strategies, the quality of creative ideas, and the ability to meet specific objectives. The event is expected to attract representatives from major brands, advertising agencies, and industry experts to share successful experiences and honor excellence in the field.