Río Uruguay Cooperativa de Seguros launches QR‑based digital car insurance at border crossings

Río Uruguay Cooperativa de Seguros Ltda. (RUS) introduced a QR‑code driven self‑service platform that lets travelers obtain motor‑vehicle insurance instantly at major border checkpoints. By scanning a QR code, users can quote, purchase, pay for, and receive their policy on a mobile device within five minutes, eliminating the need for in‑person assistance.

The solution was co‑developed with Argentine insurtech Winse as part of RUS’s 2023 accelerator program. It required minimal technical integration, allowing rapid deployment without disrupting existing systems. The digital channel expands RUS’s operational capacity, captures sales that were previously lost during peak traffic periods, and supports the insurer’s broader digital transformation strategy.