Roblox reports over 80% of top games utilize AI tools

Roblox has reached a significant milestone in content creation, revealing that more than 80% of its top 100 games, ranked by engagement hours, utilize artificial intelligence to accelerate development. In its third-quarter 2026 shareholder letter, the company described this shift as a “turning point” for the gaming industry.

A primary driver of this trend is Roblox Build, a prompt-to-game tool currently in alpha testing in New Zealand, Singapore, Serbia, and Thailand. Since its launch, more than 500,000 users have utilized the tool to publish over 70,000 games. Notably, over 75% of Build users had never previously used Roblox Studio, the platform’s traditional development environment.

CEO David Baszucki stated that AI is fundamentally reshaping the industry by driving a step function change in the pace of content creation. The company reported that time spent using AI tools among top creators has tripled since the second quarter of 2026, while daily asset uploads to the Roblox cloud also tripled in October. Some titles, such as “Break and Steal an Egg” and “Huss Valley,” have already reached the platform’s top 20 in concurrent players despite being largely AI-generated.