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Robot vacuum market sees new models and corporate shifts
The consumer robot vacuum market continues to evolve with new product releases and significant corporate shifts. Following its bankruptcy at the end of 2025, iRobot has transitioned to the ownership of the Chinese firm Shenzhen Picea Robotics. The company is attempting to regain market share with the Roomba 575 Plus, a compact model designed without a protruding LiDAR tower to better navigate under furniture. Newer high-end models like the Roomba Plus 675 Combo feature advanced suction technologies, such as SealForce for carpet cleaning and integrated cutters to prevent hair tangling.
Other manufacturers are also releasing specialized models. Ecovacs has introduced the DEEBOT T90 MAX PRO OMNI and X12S PRO OMNI, which utilize OZMO Roller 3.0 technology for automated mop washing and drying. Meanwhile, brands like Lefant and Roborock are targeting various price segments, ranging from budget-friendly models under 300 euros to premium units that offer fully automated self-emptying, washing, and drying stations.
Entities
Amazon · Ecovacs · Lefant · Roborock · Shenzhen PICEA Robotics · iRobot