Roborock launches first dedicated advertising campaign in Italy

Roborock, a global leader in intelligent domestic robotics, has introduced its first advertising campaign specifically designed and produced for the Italian market. The campaign features the Saros series, the brand’s premium line of robot vacuum and mop products.

The primary focus of the initial advertisement is the Saros 20 Flow Complete model, which utilizes roller washing technology to handle stubborn dirt and offers an automated cleaning experience with minimal maintenance. Other models highlighted in the range include the Saros 20 Neo, featuring rotating mop systems, and the Saros 20, which utilizes advanced 3D navigation.

The campaign features Italian actress and presenter Filippa Lagerbäck and her dog, Whisky. The advertisements aim to target busy families and pet owners by positioning the technology as a silent, intelligent ally that manages daily cleaning tasks to allow users more free time.