Rockit launches Mid-Autumn Festival campaign in China

New Zealand snacking apple company Rockit has launched a major marketing campaign in China to coincide with the Mid-Autumn Festival. The campaign features Global Brand Ambassador Wang Yibo and includes a new television commercial, social media activations, and digital and retail presence.

Following a first phase of partnership with Wang Yibo that reportedly generated 1.34 billion digital impressions and increased brand awareness to 75 percent, Rockit is introducing new gifting formats. These include premium gift packs and collectable elements, such as three Rockitship designs, to meet consumer demand for personal and premium gifts during the festival.

The company is also participating in the China GT racing event at the Shanghai International Circuit, featuring product sampling and fan engagement activities.