Rockstar Games and Sony promote GTA 6 for PlayStation 5

Rockstar Games and Sony PlayStation have launched a joint marketing campaign for Grand Theft Auto VI, stating that the title ‘plays best on PS5’. While not an exclusivity deal, the campaign highlights PlayStation-specific features such as the DualSense controller’s haptic feedback, adaptive triggers, and Tempest 3D AudioTech to enhance the player experience.

Industry estimates suggest that pre-orders for Grand Theft Auto VI could reach as high as $500 million, which would represent one of the most significant commercial successes in gaming history. These projections are driven by the massive popularity of the franchise and the long anticipation following Grand Theft Auto V. Although Rockstar has not officially confirmed any financial targets or pre-order dates, analysts suggest the game may enter a higher price tier due to rising AAA production costs.