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[BUSINESS] · United States · 59 sources

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Grand Theft Auto VI launch expected to impact US economy and workforce

The upcoming release of Grand Theft Auto VI on November 19, 2026, is projected to have significant economic and labor implications in the United States. Economists estimate that approximately 1.5 million American workers may take time off to play the game, potentially resulting in a short-term productivity loss of nearly $1 billion.

In response to anticipated mass absences, some US businesses have begun adjusting their operational plans. For instance, the California-based manufacturer Burger Motorsports has announced plans to freeze operations on the release date to accommodate staff leave. This phenomenon, sometimes referred to as ‘GTA flu,’ mirrors trends seen during the 2013 release of Grand Theft Auto V.

Financially, the title is expected to be a massive success for publisher Take-Two Interactive. Third-party data from Sensor Tower indicates that digital pre-orders have already surpassed 6 million units globally, generating approximately $630 million in revenue. The PlayStation 5 currently dominates pre-order volume with a 74% market share compared to 26% for Xbox Series X|S. Analysts suggest the game's performance significantly outpaces other major recent releases, including Call of Duty: Modern Warfare 2.

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Daft Punk · Daft Punk · Grand Theft Auto VI · Justice · Justice · PlayStation 5 · Rob Nelson · Rockstar Games · Sensor Tower · Strauss Zelnick · Take-Two Interactive · Vice City

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