Grand Theft Auto 6's pre‑order sales forecast up to $5.2 billion in launch week

Analysts at Newzoo estimate that the digital pre‑order campaign for Grand Theft Auto 6 generated about $260 million in its first week, based on sales in the United States and the five largest European markets (United Kingdom, France, Germany, Italy and Spain). Extrapolating those figures to the global market, Newzoo projects total launch‑week revenue of between $3.3 billion and $5.2 billion, which would represent 37 million to 51 million copies sold at an average price of roughly $88. The firm also predicts the title could reach $4.5 billion in total sales within the first week, far surpassing the $1 billion three‑day haul of Grand Theft Auto 5 in 2013. Rockstar has set the game’s retail price at $79.99, with an Ultimate Edition priced near $100 that many consumers are buying despite controversy over its pay‑wall content. Pre‑orders began at the end of June 2026 and will continue through a mid‑June launch window. While the console versions for PlayStation 5 and Xbox Series X|S will launch first, Rockstar confirmed the PC version will follow later, citing development priorities. The unprecedented pre‑order performance signals a record‑breaking launch for the franchise and significant revenue for both Rockstar and its publisher Take‑Two Interactive.